Jean & Micheline Rennette establish Olivia Garden in Belgium.
One of the first to manufacture high quality synthetic wigs & hairpieces marketed as a fashion accessory.
Introduces the Clairol hair color line to salons in Belgium.
Launches with a large scale advertising campaign the first non-aerosol & ecologically-friendly liquid line called: Formulation. Pierre at age 5, models for Formulation magazine ad.
Collaborates with famous hair stylists from around the world such as Irvine Rusk (England) & Luis Llongueras (Spain) at Olivia Garden educational events.
Silence HP: engineers & patents a truly silent blowdryer made in an unbreakable Lexan plastic casing. The first of its kind worldwide!
Variocurler, Wavecurler, Spiralcurler, Bodycurler & Clip’n Curl: full line of patented perm curlers without rubber bands. Begins exporting products to most European countries, USA, Canada & Japan.
Rennette family moves to USA & opens a division of Olivia Garden which starts by selling its innovative collections of hair curlers.
In Europe, Olivia Garden becomes the master distributor of many USA brands like Kimberly-Clark, Inspire Books, RAJE massage brush & IMAGE liquid products, in addition to selling its large portfolio of Olivia Garden products.
Pierre Rennette joins the company full time in the European office as head of the sales & marketing departments.
Anne (Rennette) Maza begins her full time responsibilities as head of the marketing & sales departments in the USA division.
ProThermal: first Olivia Garden hair brushes to focus on quality, technology, innovation, performance, ergonomics & beautiful designs.
Ceramic + Ion collection: first of its kind in the brush industry that combines both ceramic & ionic technologies. Reflexions cape: first apparel collection of comfortable & elegant high quality styling capes.
Complete line of merchandising solutions customizable to any configuration for salons & retail stores taking the concept of brush retailing to a whole new level.
Healthy Hair: the first eco-friendly bamboo brush line with a beautiful & distinctive striped pattern. ProTech apron: high-end salon aprons with unique butterfly clips & tool belt.
SilkCut: high quality shears & thinners at an amazing price with a unique trade-in program. The Brush Cleaner: a must-have for all hairdressers & consumers.
NanoThermic: gorgeous chocolate & gold collection combining all the ultimate technological advances such as nano-silver, ceramic & ionic, ergonomic handle, especially engineered wavy bristles & retractable sectioning pick.
Kai Ziekursch joins European office as General Manager when Christian Brandeleer retires. ThermoActive: the first completely vented round brush with a scalp-hugging barrel.
Launches a brand new handle concept for its widely successful Ceramic + Ion thermal brush collection with a ringless handle making this great brush completely seamless!
FingerBrush: the first completely vented scalp hugging paddle brush made of independently articulated fingers. Double Clip: the patented 2-in-1 sectioning clip which reduces time & quantity of clips needed. Divine: revolutionary ergonomic shape brush reduces stress on the wrist.
HeatPro: invents extreme heat resistant brush with proprietary Nylgard bristles & high-grade polycarbonate materials. First New York Fashion Week sponsorships.
EcoCeramic: features Nylgard bristles & handcrafted wood handle. Beauty Store Business magazine: Featured on the front cover as a tribute to Olivia Garden’s longevity, success, & worldwide market leadership as well as its successful transition to its 2nd generation management.
Worldwide participation at professional beauty shows with large, custom-made, contemporary, high-end boutique booths at more than 40 trade shows per year including Las Vegas, Hong Kong, Bologna, London, New York, Long Beach, Paris, & more.
Olivia Garden celebrates its 50th anniversary. 3D Design Technology: added to R&D department as it continues to design innovative products combining the best materials & technologies.
EcoHair: eco-friendly handcrafted bamboo brushes with patented internal assembly mechanism. MultiBrush: engineers the perfect detachable thermal brush & handle with a patented Perfect-Fit locking system.